First time consumers can end up repeated buyers or ex-consumers. When i first used Appiah Menkah products i detected that it solved my problem, that itching after bathing and also realised that the fragrant was good. That made me fell in love with it. I think customer relationship management goes a long way to increase the sale of product and goods, and also maintains customer, for instance the detection of having bought a dirty soap, if the seller had not taken time to explain to me that it was not deliberate and rather used a harsh words on me it would have paced me off and that could have break my love for their products.
Technology can be used to retain customer relationship by creating websites that customers can report their problems and also get answers from. Providing correct use of products during screen adverts such as television and internet.
No comments:
Post a Comment